Today's latest example of mindblowing genius: Nintendo's Wii Fit.

It's getting a lot of press, including a feature in today's Wall Street Journal. But these reviews aren't capturing the genius of this product.

There probably hasn't been any piece of software released for a home video game console that will expand the way Americans think about video games than Wii Fit. Wii Sports, the pack-in game that ships with the Wii hardware, greatly helped in this regard, but I predict that in the end Wii Fit will change hearts and minds to an even greater extent.

You'll see personal trainers, gyms, and other very atypical business interests start to incorporate Wii Fit into their business models. You'll see stories of people getting, well, FIT from the game. You'll see another spike in those fun media stories about non-gamers getting into gaming thanks to Wii Fit. And that sound you'll hear is the cash register exploding as Nintendo continues its remarkable quest to expand the gaming market and challenge popular notions of what a videogamer is.

I've been around videogames my entire life. People who know me know I'm a huge, unabashed fan of videogames, and as I've become a fan of business as I've gotten older, I've seen the videogame market experience unbelievable growth as it attracts some of the best business and creative talent out there. It's been quite fun to watch.

But even masterpieces like the just-released Grand Theft Auto IV, which had a budget of around $100 million dollars to produce, does not carry (at least, to me) the SHEER GENIUS of Wii Fit. The simplicity, the originality, the consistency with Nintendo's core business strategy, the out-of-the-box marketing efforts, the excellent technology incorporated into the packed-in "Balance Board," and the pricing strategy of the SKU all collectively blow me away.

It's fun being a gamer with companies like Nintendo out there which are obviously driven by a vision never seen before, or really ever even contemplated, within the industry...and a vision that is being executed almost to perfection.